The Shams identity reflects the authenticity of the design with elegant Arabic calligraphy. The logo reflects the purity and warmth associated with the name Shams, with a visual balance that conveys stability and sophistication.

The identity relies on warm, neutral colors inspired by nature and light, such as gold, beige, and rose, enhancing the sense of beauty and tranquility.

The classic style is evident in the delicate decorations on the cards.

شمس للهدايا، ٢٠٢٥